JORD make watches for people who don't just have somewhere to be, they have somewhere to go.
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When I was a young boy my hopes and dreams for the future were as follows: I wanted to be a social worker in the mornings, to share my passion for helping, to positively impact other people's lives that needed saving. I wanted to be an architect in the afternoons, the artistic embodiment of buildings and their creative outlet appealed to me. I wanted to be a global popstar at night time, because I really liked S Club 7.
I wanted a mansion with fourteen en-suite bedrooms, plus a holiday home in a tranquil, exotic location for breaks when I required them, because I'd obviously have the financial luxury and security to do so. I imagined living anywhere in the world but Ireland, that I'd be this protagonist who'd occasionally show up in his home town and still be loved by all. I wanted everything, and more. It sounds silly now, but these were attainable goals at the time. I revelled in the idea of the future and all of its possibilities. I was disillusioned, but what eight year old isn't?