Hello Apparel

Hello Apparel are an independent company set up as an outlet for artists to manufacture and sell merchandise online without giving up their rights by signing major label-style merch' contracts. They carefully maintain personal relationships ensuring no one ever feels abandoned. 
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The cactus is looked at as a plant with lots of symbolic meanings. Native to arid regions, it adapts to extremely hot and dry environments, thriving in its harsh conditions. Many assign perseverance as its most remarkable trait, because even in tough times it lives frugally and endures all things no matter how painful or difficult they may be.

Can you relate?

It's pretty awe-inspiring.

Except it isn't.

Because we're not cacti, and we don't have thistles to protect ourselves.

#Bummer



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